Analytics and tracking is the setup and maintenance of the tools that measure how people find and use a website, such as Google Analytics 4 (GA4) and Google Tag Manager, so that conversions and revenue are recorded accurately. Pixodio's service covers measurement planning, implementation, validation and reporting dashboards.
What we do
Accurate measurement from the first click to the final conversion.
GA4 Setup & Audit
A review of your property, data streams, events and filters, with fixes for gaps and double counting.
Google Tag Manager
A clean, documented container so tags can be added or changed without developer releases.
Event & Conversion Tracking
Forms, calls, purchases and key interactions tracked as events, tied to the goals that matter.
Attribution & UTM Governance
A naming convention and process so campaign data stays consistent and comparable.
Dashboards & Reporting
Looker Studio dashboards that show the numbers your team actually uses.
Consent & Privacy
Cookie consent and consent mode configured so measurement respects user choices.
How an analytics engagement runs
Plan first, then implement and verify.
Audit
We review the current setup and note what is missing, broken or duplicated.
Plan
A measurement plan defines the events, parameters and reports you need.
Implement
We configure GA4 and Tag Manager and document every change.
Validate
We test against real behavior and hand over dashboards and documentation.