Conversion rate optimization (CRO) is the practice of increasing the share of website visitors who take a desired action, such as buying, signing up or enquiring, by using research and controlled tests. Pixodio's CRO service covers conversion audits, user research, A/B testing, landing page optimization and measurement setup.
What we do
A research-led approach to getting more from the traffic you already have.
Conversion Audit
A full review of your funnel, pages and analytics to find the biggest leaks and rank fixes by expected impact.
User Research
Heatmaps, session recordings and on-site surveys that show why visitors hesitate, not just where they leave.
A/B & Multivariate Testing
Structured experiments with clear hypotheses and sample sizes, so results are trustworthy and repeatable.
Landing Page Optimization
Message, layout and calls to action rebuilt around one goal per page and one audience per campaign.
Forms & Checkout Flows
Fewer fields, clearer errors and less friction at the steps where intent is highest.
Measurement Setup
Event tracking and funnel reporting that make every test measurable from day one.
How a CRO engagement runs
A repeatable testing cycle, run by the same team.
Audit
We review analytics, funnels and user behavior to find where conversions are lost.
Hypothesize
Each idea is written as a testable hypothesis and prioritized by impact and effort.
Test
We design, build and run experiments, then check results for statistical confidence.
Scale
Winning variants are rolled out and the learnings feed the next round of tests.