Resources
Guides to CRO, SEO and AEO
Plain-English explainers from our specialists to help you understand search, AI answers and conversion.
What is AEO?
Answer engine optimization (AEO) is how you get cited by AI assistants and answer features. Learn what it is, how it works and how to start.
Read the guide →SEO vs AEO
SEO ranks pages in search results. AEO gets your content used in AI answers. Learn how they differ, where they overlap and why you need both.
Read the guide →CRO basics
A beginner-friendly guide to conversion rate optimization: what it is, how to calculate conversion rate, and a simple process to improve it.
Read the guide →